A startup quietly raised a considerable amount of money

Juicero is a startup with a basic goal: it wishes to make the freshest juice you’ve ever tasted.And after approximately three years in stealth mode and raising a war chest of capital that’s pushing $100 million the start-up lastly launched on Thursday early morning.Juicero can most just be referred to as a “Keurig for juice.” The product is a smart, Wi-Fi linked kitchen appliance that presses pouches the size of IV bags into delicious concoctions of fresh fruits and veggies. There’s likewise no prep work, mess, or clean-up. You merely insinuate the pouch, press a button, and out puts your juice.

The appliance can inform the user the nutritional value of what they’re consuming. It can likewise purchase another pouch for the user when one has been pressed and utilized. And because Juicero’s pouches are going from a farm directly to your house, with no supermarket in between, it’s obviously fresher than a lot of other juices you’ve attempted.The Juicero home appliance will be expensive, about $699, a Juicero financier tells Business Insider, although final costs are still being determined. The product, this individual says, is “magical.”.

Apple design genius Jony Ive and Yves B har had a hand in Juicero’s design. Juicero is the creation of Doug Evans, a vegan who was formerly CEO and chairman of health-food chain Organic Avenue.Juicero’s significant financiers include Campbell Soup, GV (Google Ventures), Artis Ventures, and Kleiner Perkins, with extra funding from Two Sigma Ventures, First Beverage Group, Acre Ventures, Double Bottom Line Ventures, Thrive Capital, and Vast Ventures among others.

Campbell apparently consented to invest after tasting a V8-like juice that Juicero’s team whipped up. Shortly after, Campbells committed to a large investment in the start-up.”This product, when you drink it, it’s alive,” Stuart Peterson, a partner at Artis Ventures, tells Business Insider. “When you have Keurig coffee, I guess it s a great cup however it doesn t blow your mind. This blows your mind because [the vegetables and fruits are] in a natural state. It s simply a stunning thing.”.

The issue though aside from the high price point is that juicers produce a great deal of sugar. And at the moment, the world is not too hot on sugar.In November, the Food and Drug Administration stated that Americans should not consume or drink more than 50 grams of sugar, which has brought a great deal of negative focus on business like Coke and Pepsi. Some have even likened sugar to tobacco.

Evans, the creator of Juicero, acknowledges the continuous “war on sugar” however feels it’s mostly against added sugars (high fructose corn syrup, walking cane sugar, etc), not natural ones. He also says his juices use very little fruits and are mainly veggie based. His personal favorite is one called “chopped greens,” which he states is his primary source of hydration.For Evans, who’s spent the last 39 months working silently on Juicero, the launch of his juicer feels specifically satisfying.”I’m really, really thrilled,” he states. “Tears have actually been in my eyes. Silicon Valley has actually been so caring to me that it’s actually a miracle. I pinch myself.”. Here’s a video on how Juicero juice is made.

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